Marketing using Google Adwords from Scratch in a Day
Increase your website hits, generate leads or sell more products online
This existing new course will get you started straight away - you will be so excited after the course that you will want to go home and start getting hits/leads/sales as soon as you get home that evening!
AIM: To enable participants to create targeted, high ranking Google ads whilst minimising spend.
Course Content
You will learn:
What factors affect ad ranking and how to maximise ad visibility within a limited budget
How to improve an ad's Quality Score
Selecting the best keywords for your ad
Managing an Adwords campaign to a set budget
Using Adwords reporting to help refine and develop your campaign
How your landing page affects your ad ranking
Programme
How does Adwords work: brief overview
Setting up an Adwords account
Developing an Adwords campaign
Creating targeted ads and selecting keywords
(lunch)
Improving your Quality score
Managing your Adwords budget
Understanding Adwords reporting and how to use it to improve your campaigns
Evaluating and improving ads
The course will be a practical learning experience where participants will be developing Adwords campaigns and ads for their particular business, and evaluating these and other ads in order to learn by doing rather than through theory.
