Run Legal Email Marketing Campaigns (1 day, £400+vat) 27 Nov 07 12 Dec 07 23 Jan 08 Would you shoot a TV commercial with the family camcorder? Of course not, yet all too often companies don't appreciate the importance of professional email marketing, even thought they may be spending vast sums of money on other marketing media. So how do you build a strategy that not only adheres to legislation, but really makes the most of every communication to your email database? How can you enter and remain in the "inner circle" of email relationships that your clients and prospects want to maintain? What can you learn about buying patterns from their online behaviour when they receive an email - and more importantly how can you efficiently and effectively react to it? How is your company perceived and what is your "email brand value"? Grey Wolf Training is running a new course run by an email marketing specialist with over 7 years' email marketing experience for both SME's and large national organisations. This one-day is split into 2 parts: Part I: legislation and best practice guidelines, planning campaigns, building and managing lists, measuring and improving effectiveness Part II: case studies, plus bring examples of your own email campaigns for advice on how to develop/improve. By the end of the day you will be able to put together sophisticated email lifecycle campaigns that will raise perception of your email brand value and produce tangible and measurable results. Courses are limited to six places per course and run 10am to 4pm with an hour for lunch.